{"id":10259,"date":"2026-03-23T12:12:26","date_gmt":"2026-03-23T12:12:26","guid":{"rendered":"https:\/\/grapebreed4ipm.com\/?p=10259"},"modified":"2026-03-23T12:15:19","modified_gmt":"2026-03-23T12:15:19","slug":"disenando-vias-de-mercado-para-los-vinos-piwi-actores-se-reunen-en-italia","status":"publish","type":"post","link":"https:\/\/grapebreed4ipm.com\/es\/disenando-vias-de-mercado-para-los-vinos-piwi-actores-se-reunen-en-italia\/","title":{"rendered":"Dise\u00f1ando v\u00edas de mercado para los vinos PIWI: actores se re\u00fanen en Italia"},"content":{"rendered":"<p>Como parte del proyecto GrapeBreed4IPM, el trabajo avanza en toda Europa para explorar estrategias que puedan mejorar la percepci\u00f3n y la aceptaci\u00f3n en el mercado de los vinos elaborados a partir de variedades de uva resistentes a hongos conocidas como PIWI. Estas variedades desempe\u00f1an un papel importante en el avance de una viticultura sostenible al reducir significativamente la necesidad de productos qu\u00edmicos para la protecci\u00f3n de las plantas.<\/p>\n<p>El 21 de enero de 2026 se celebr\u00f3 un taller de Design Thinking en la Fondazione Edmund Mach en San Michele all\u2019Adige, Italia. El taller reuni\u00f3 a expertos de la investigaci\u00f3n, la viticultura y el sector del vino para debatir los desaf\u00edos y las oportunidades asociadas al desarrollo futuro de las variedades PIWI en Italia.<\/p>\n<p>Utilizando el enfoque de Design Thinking, los participantes trabajaron de forma colaborativa en equipos interdisciplinarios para intercambiar experiencias e identificar barreras para una adopci\u00f3n m\u00e1s amplia de las variedades PIWI. El formato interactivo anim\u00f3 a los participantes a reflexionar sobre la aceptaci\u00f3n del mercado, las expectativas futuras de los consumidores y los desaf\u00edos de la sostenibilidad, al tiempo que generaban ideas para reforzar el papel de las variedades de uva resistentes en la viticultura italiana.<\/p>\n<p>El taller fue organizado en el marco del proyecto GrapeBreed4IPM por la Hochschule f\u00fcr Wirtschaft und Gesellschaft Ludwigshafen en cooperaci\u00f3n con la Fondazione Edmund Mach.<\/p>\n<p>Los participantes y las partes interesadas de toda Europa tambi\u00e9n est\u00e1n invitados a contribuir a la encuesta en curso del proyecto GrapeBreed4IPM sobre el futuro de la viticultura sostenible y la aceptaci\u00f3n de las variedades de uva resistentes. La encuesta solo lleva unos minutos y ayuda a generar informaci\u00f3n valiosa para el proyecto.<br \/>\nParticipa en la encuesta: <a href=\"https:\/\/www.soscisurvey.de\/grapebreed4ipm2\" target=\"_blank\" rel=\"noopener\">https:\/\/www.soscisurvey.de\/grapebreed4ipm2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como parte del proyecto GrapeBreed4IPM, el trabajo avanza en toda Europa para explorar estrategias que puedan mejorar la percepci\u00f3n y la aceptaci\u00f3n en el mercado de los vinos elaborados a partir de variedades de uva resistentes a hongos conocidas como PIWI. Estas variedades desempe\u00f1an un papel importante en el avance de una viticultura sostenible al [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24,118],"tags":[],"class_list":["post-10259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-noticias-cbw"],"_links":{"self":[{"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/posts\/10259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/comments?post=10259"}],"version-history":[{"count":1,"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/posts\/10259\/revisions"}],"predecessor-version":[{"id":10260,"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/posts\/10259\/revisions\/10260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/media\/10253"}],"wp:attachment":[{"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/media?parent=10259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/categories?post=10259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/es\/wp-json\/wp\/v2\/tags?post=10259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}