{"id":10261,"date":"2026-03-23T12:12:26","date_gmt":"2026-03-23T12:12:26","guid":{"rendered":"https:\/\/grapebreed4ipm.com\/?p=10261"},"modified":"2026-03-23T12:16:12","modified_gmt":"2026-03-23T12:16:12","slug":"concevoir-des-voies-de-marche-pour-les-vins-piwi-les-parties-prenantes-se-reunissent-en-italie","status":"publish","type":"post","link":"https:\/\/grapebreed4ipm.com\/fr\/concevoir-des-voies-de-marche-pour-les-vins-piwi-les-parties-prenantes-se-reunissent-en-italie\/","title":{"rendered":"Concevoir des voies de march\u00e9 pour les vins PIWI : les parties prenantes se r\u00e9unissent en Italie"},"content":{"rendered":"<p>Dans le cadre du projet GrapeBreed4IPM, les travaux progressent dans toute l\u2019Europe afin d\u2019explorer des strat\u00e9gies susceptibles d\u2019am\u00e9liorer la perception et l\u2019acceptation sur le march\u00e9 des vins issus de c\u00e9pages r\u00e9sistants aux maladies fongiques, connus sous le nom de PIWI. Ces vari\u00e9t\u00e9s jouent un r\u00f4le important dans le d\u00e9veloppement d\u2019une viticulture durable en r\u00e9duisant significativement le besoin de produits phytosanitaires chimiques.<\/p>\n<p>Le 21 janvier 2026, un atelier de Design Thinking s\u2019est tenu \u00e0 la Fondazione Edmund Mach \u00e0 San Michele all\u2019Adige, en Italie. L\u2019atelier a r\u00e9uni des experts de la recherche, de la viticulture et du secteur du vin afin de discuter des d\u00e9fis et des opportunit\u00e9s li\u00e9s au d\u00e9veloppement futur des vari\u00e9t\u00e9s PIWI en Italie.<\/p>\n<p>En utilisant l\u2019approche du Design Thinking, les participants ont travaill\u00e9 de mani\u00e8re collaborative au sein d\u2019\u00e9quipes interdisciplinaires pour \u00e9changer des exp\u00e9riences et identifier les obstacles \u00e0 une adoption plus large des vari\u00e9t\u00e9s PIWI. Le format interactif a encourag\u00e9 les participants \u00e0 r\u00e9fl\u00e9chir \u00e0 l\u2019acceptation du march\u00e9, aux attentes futures des consommateurs et aux d\u00e9fis de durabilit\u00e9, tout en g\u00e9n\u00e9rant des id\u00e9es pour renforcer le r\u00f4le des c\u00e9pages robustes dans la viticulture italienne.<\/p>\n<p>L\u2019atelier a \u00e9t\u00e9 organis\u00e9 dans le cadre du projet GrapeBreed4IPM par la Hochschule f\u00fcr Wirtschaft und Gesellschaft Ludwigshafen en coop\u00e9ration avec la Fondazione Edmund Mach.<\/p>\n<p>Les participants et les parties prenantes de toute l\u2019Europe sont \u00e9galement invit\u00e9s \u00e0 contribuer \u00e0 l\u2019enqu\u00eate en cours du projet GrapeBreed4IPM sur l\u2019avenir de la viticulture durable et l\u2019acceptation des c\u00e9pages robustes.<\/p>\n<p>L\u2019enqu\u00eate ne prend que quelques minutes et permet de g\u00e9n\u00e9rer des informations pr\u00e9cieuses pour le projet.<br \/>\nParticipez \u00e0 l\u2019enqu\u00eate: <a href=\"https:\/\/www.soscisurvey.de\/grapebreed4ipm2\" target=\"_blank\" rel=\"noopener\">https:\/\/www.soscisurvey.de\/grapebreed4ipm2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du projet GrapeBreed4IPM, les travaux progressent dans toute l\u2019Europe afin d\u2019explorer des strat\u00e9gies susceptibles d\u2019am\u00e9liorer la perception et l\u2019acceptation sur le march\u00e9 des vins issus de c\u00e9pages r\u00e9sistants aux maladies fongiques, connus sous le nom de PIWI. Ces vari\u00e9t\u00e9s jouent un r\u00f4le important dans le d\u00e9veloppement d\u2019une viticulture durable en r\u00e9duisant significativement [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10250,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,126],"tags":[],"class_list":["post-10261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-actualites-cbw"],"_links":{"self":[{"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/posts\/10261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/comments?post=10261"}],"version-history":[{"count":1,"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/posts\/10261\/revisions"}],"predecessor-version":[{"id":10262,"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/posts\/10261\/revisions\/10262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/media\/10250"}],"wp:attachment":[{"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/media?parent=10261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/categories?post=10261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grapebreed4ipm.com\/fr\/wp-json\/wp\/v2\/tags?post=10261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}